Wear Your Dreams: My Life in Tattoos
3.54/5 by 103 users

Wear Your Dreams: My Life in Tattoos

The memoir of iconic tattoo artist Ed Hardy from his beginnings in 1960s California, to leading the tattoo renaissance and building his name into a hugely lucrative international brand

"Ed Hardy" is emblazoned on everything from t-shirts and hats to perfumes and energy drinks. From LA to Japan, his colorful cross-and-bones designs and ribbon-banners have become internationally ubiquitous. But long before the fashion world discovered his iconic designs, the man behind the eponymous brand spearheaded nothing less than a cultural revolution.

In Wear Your Dreams, Ed Hardy recounts his genesis as a tattoo artist and leader in the movement to recognize tattooing as a valid and rich art form, through to the ultimate transformation of his career into a multi-billion dollar branding empire. From giving colored pencil tattoos to neighborhood kids at age ten to working with legendary artists like Sailor Jerry to learning at the feet of the masters in Japan, the book explains how this Godfather of Tattoos fomented the explosion of tattoo art and how his influence can be witnessed on everyone, from countless celebs to ink-adorned rockers to butterfly-branded, stroller-pushing moms. With over fifty different product categories, the Ed Hardy brand generates over $700 million in retail sales annually.

Vividly packaged with original Ed Hardy artwork and ideal for ink devotees and Ed Hardy aficionados alike, Wear Your Dreams is a never-before-seen look at the tattoo artist who rocked the art world and has left a permanent mark on fashion history.

Title:Wear Your Dreams: My Life in Tattoos
ISBN:1250021073
Format Type:ebook
Number of Pages:304 pages

    Wear Your Dreams: My Life in Tattoos Reviews

  • Blake
    Apr 29, 2016

    "I only mention it because sometimes there's a man... I won't say a hero, 'cause, what's a hero? But sometimes, there's a man - and I'm talkin' about the Dude here - sometimes, there's a man, well, he...

  • Jessica
    Dec 21, 2013

    This was an interesting book about Ed Hardy's history in tattooing. From a very young age Ed was interested in tattoos and would draw them on other kids. He ended up going to art school and was moving...

  • Cheryl
    Jul 01, 2014

    I know the name Ed Hardy but I know nothing about him as a person. In fact, I have never purchased any item with the Ed Hardy name. This is the same reason I have never purchased anything with Tommy H...

  • Chris
    Sep 20, 2013

    My take, extremely narrowly focused:It was written in a slightly boring a blocky style for an individual who revolved around in a circle of Hell's Angels, Yakuza and other people who "liked to drink" ...

  • Susan Mamber
    Sep 25, 2013

    SO INTERESTING! His art is so vivid, and I have a whole new appreciation for body art. I'm not going to run out and get a tattoo myself, but I have a lot more respect for WELL-DONE tattoos....

  • Christopher Depompeis
    Dec 31, 2016

    I have this 3 stars as it was informative of the life in tattooing of ed hardy, and I learned a lot that I did not know about the history of tattooing in America and a little of Japan's tattoo history...

  • Mary Lynn
    Jul 24, 2013

    Why I picked this up I have no idea. Only recommended if you're extremely interested in tattoos, the art scene of the 60s & 70s or Ed Hardy. Needed lots more editing. I understand that it was a stream...

  • Matthew
    Jan 16, 2016

    Loved it. It's an easy read and I feel like it gives you a basic course in the history of tattoos. I recognized a lot of names in this book from flash sheets on the walls of tattoo shops. It was great...

  • Jo
    Aug 17, 2014

    I ended up skimming the entire thing. Yes, it was fascinating to follow his entire life as a tattoo artist, but the writing was rather dry, and I honestly could care less about the booze and the drugs...

  • Maggie Ferro
    Dec 28, 2015

    Meh, a bit long and drawn out. Sometimes he would focus more on tattoo history and that would get interesting. Overall I wasn't all that captivated by Hardys story. The writing style is a bit dry and ...